GDPR Compliance

Last updated: July 8, 2026

This document outlines how mountain-myth.com complies with the General Data Protection Regulation and UK Data Protection Act 2018, and explains your rights regarding your personal data.

Data Controller

Mountain Myth operates as the data controller for personal information collected through our vehicle hire services.

Contact details:
Email: [email protected]
Address: 157 Colmore Row, Birmingham B3 2DA, United Kingdom

Lawful Basis for Processing

We process your personal data under the following lawful bases:

Contract Performance

Processing is necessary to fulfill our contractual obligations when you book a vehicle. This includes:

• Confirming and managing your reservation
• Providing the hired vehicle and related services
• Processing payments
• Communicating about your rental

Legal Obligation

We process data to comply with legal requirements, including:

• Maintaining records for tax and accounting purposes
• Verifying driver eligibility
• Meeting insurance requirements
• Responding to legal requests from authorities

Legitimate Interests

We may process data based on legitimate interests, such as:

• Improving our services and customer experience
• Preventing fraud and ensuring security
• Analysing website usage to enhance functionality
• Managing business operations efficiently

Consent

Where required, we obtain your explicit consent for:

• Marketing communications
• Non-essential cookies
• Processing special category data, if applicable

Your Rights Under GDPR

Right to Access

You have the right to request a copy of the personal data we hold about you. We will provide this information within one month of your request, free of charge.

Right to Rectification

If your personal information is inaccurate or incomplete, you have the right to request corrections. We will update your data promptly upon verification.

Right to Erasure

You may request deletion of your personal data in certain circumstances:

• The data is no longer necessary for the purposes it was collected
• You withdraw consent and there is no other legal basis for processing
• You object to processing and there are no overriding legitimate grounds
• The data has been unlawfully processed

Right to Restriction of Processing

You can request that we limit how we use your data in specific situations:

• While we verify the accuracy of contested data
• When processing is unlawful but you prefer restriction over erasure
• When we no longer need the data but you require it for legal claims
• While we verify legitimate grounds following your objection

Right to Data Portability

You can request to receive your personal data in a structured, commonly used, machine-readable format, or have it transmitted directly to another controller where technically feasible.

Right to Object

You have the right to object to processing based on legitimate interests or for direct marketing purposes. We will cease processing unless we can demonstrate compelling legitimate grounds.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw it at any time. This will not affect the lawfulness of processing before withdrawal.

Right to Lodge a Complaint

If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the Information Commissioner's Office:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: ico.org.uk

Exercising Your Rights

To exercise any of your rights, please contact us at [email protected] with the following information:

• Your full name and contact details
• The right you wish to exercise
• Specific details about your request
• Proof of identity if necessary for verification

We will respond to your request within one month. If your request is complex or we receive multiple requests, we may extend this period by two months and will inform you of the extension.

Data Security Measures

We implement appropriate technical and organisational measures to ensure data security:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication requirements
• Employee training on data protection
• Secure backup and recovery procedures
• Incident response protocols

Data Breach Notification

In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours of becoming aware of the breach.

International Data Transfers

We primarily process data within the United Kingdom. If we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions for the receiving country
• Binding corporate rules where applicable

Data Protection Officer

For questions regarding data protection or to exercise your rights, you may contact our data protection officer at [email protected]

Updates to This Document

We may update this GDPR compliance statement to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website and, where appropriate, by direct notification.