Privacy Policy
Last updated: July 8, 2026
This Privacy Policy describes how mountain-myth.com collects, uses, and protects your personal information when you use our vehicle hire services.
Information We Collect
Personal Information
When you make a booking enquiry or use our services, we may collect the following information:
- Full name and contact details
- Email address
- Rental dates and preferences
- Additional requirements you specify
- Payment information when processing transactions
- Driving licence details for rental verification
Automatically Collected Information
When you visit our website, we may automatically collect:
- Browser type and version
- Operating system
- IP address
- Pages visited and time spent on our site
- Referring website addresses
How We Use Your Information
We use the information we collect for the following purposes:
- Processing and confirming vehicle rental bookings
- Communicating with you about your reservation
- Providing customer support
- Improving our services and website functionality
- Complying with legal obligations
- Preventing fraud and ensuring security
Legal Basis for Processing
We process your personal information based on:
- Contract performance: to provide the vehicle hire services you request
- Legitimate interests: to improve our services and communicate relevant information
- Legal compliance: to meet regulatory requirements
- Consent: where you have provided explicit consent for specific processing activities
Information Sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers who assist in operating our business (payment processors, insurance providers)
- Legal authorities when required by law or to protect our rights
- Professional advisors under confidentiality obligations
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encrypted data transmission
- Secure storage systems
- Regular security assessments
- Limited access to personal information
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Typically:
- Booking information: retained for seven years for accounting and legal purposes
- Marketing communications: retained until you withdraw consent
- Website analytics: anonymised after 26 months
Your Rights
Under applicable data protection laws, you have the following rights:
- Access: request a copy of the personal information we hold about you
- Rectification: correct inaccurate or incomplete information
- Erasure: request deletion of your personal information
- Restriction: limit how we use your information
- Portability: receive your information in a structured, commonly used format
- Objection: object to processing based on legitimate interests
- Withdraw consent: where processing is based on consent
To exercise any of these rights, please contact us at [email protected]
Cookies
Our website uses cookies to improve your browsing experience. For detailed information about the cookies we use and how to manage them, please see our Cookies Policy.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be indicated by a revised date at the top of this page.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
Address: 157 Colmore Row, Birmingham B3 2DA, United Kingdom